Search Engine Marketing
We offer a fully integrated approach to search engine marketing which looks at the bigger picture to exceed your business requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) & pay-per-click (PPC) advertising.
Search marketing (SM) involves the promotion of websites to increase their visibility in search engine results pages (SERPs).
For your website to deliver value to your business it needs to feature prominently in the SERPs for relevant searches.
Typically, relevant searches would be made by customers looking for your business, your products, or your services.
The two main channels of search marketing are search engine optimisation (SEO) and pay-per-click (PPC) advertising.
SEO seeks to adjust or rewrite website content, site structure to achieve a higher ranking in a SERP over a long period of time. Much as SEO is a longer term game, PPC advertising can immediately attract relevant website traffic. This is achieved by paying for listings on search engine results pages (search advertising) and by paying for advertistements on other websites (display advertising). PPC advertising is also known as searh engine marketing (SEM) or paid search.
SEO and PPC / SEM are separate approaches. However, they are complimentary. Because of this, the best results usually come by combining both in a single integrated holistic marketing strategy.
How can our search marketing team can help you?
We are proud to operate with the utmost integrity and the highest ethics. Our search marketing services include the following and more:
How can we help you?
We base our search marketing campaign pricing on your targeted aims, your current website and postion, your competition and the amount of work that would be required to meet your specific requirements.
Contact us today if you’d like to know more about what our search marketing services can do to boost your business.
You will talk to people who do the actual work, not commission-based salespeople.