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Display Advertising

Advertising on the Google AdWords Display Network (GDN)

What can our Google Display Network team do for you?

Research and Discovery

Audience Research

Once we understand your audience we use tools such as the Google Display Planner and Audience Insights to create a media plan identifying the best websites to retarget past website users.

Competitor Research

By conducting detailed research into your competitors advertising GDN footprint we learn how they are advertising and acquiring traffic. Your competitor’s approach can then be copied where we think it is valid.

Advert Creation

Mutliple ad versions are created using best practices. We can then test which copy and creative appeals most to your target market.

Conversion Funnels

Depending upon your website audience engagement levels we set up conversion funnels. Funnels can be optimised for cost per acquisition, return on ad spend or brand awareness.

Setup

Display Campaigns Structure

A good account structure is vital for optimisation. We use our knowledge and experience to design a structure that is known to work in AdWords today. The optimal structure depends on your products and services, overall website structure, business goals and targeting methods we will be using. We interleave these variables with other factors such as end user devices.

Campaign Settings

Based on our training and experience, we configure appropriate geographical targeting, custom ad scheduling and the bidding strategy that best fits your business and campaign goals.

Remarketing Settings

Our experts configure detailed remarketing campaign settings. These settings may include: frequency; audience segmentation; geographical targeting; custom ad scheduling ;and bidding strategy. Your account mangers will bear in mind your campaign aims at all times.

Campaign Expansion

We continually search for more websites to place ads on. In addition, we agressively remove poor quality placements. Also, we will create more complex remarketing campaigns running for longer periods if appropriate.

Tracking, Reporting & Analytics

Google Analytics

Best practice is to integrate Google Analytics conversion tracking with your Google Ads account. So we use analytics date to build segmented audiences from your past website users based on their levels of engagement. This allows creation of custom retargeting audiences so more of your budget can be spent on prospects that are most likely to enquire, purchase or otherwise engage with your brand.

Reporting

Using Google Data Studio, we setup interactive reports for both Google Ads and Google Analytics. You can access these reports at any time. They provide a dashboard of summaries with a range of graphs, charts, tables and widgets, as well as supporting detailed drill downs. In addition, your account manger will email reports on a weekly or monthly basis and conduct scheduled phone calls and screen shares to discuss how your return on investment is being achieved. The reporting nature and frequency depends on your requirements and the plan you have purchased.

Ad Copy & Creative

We use split or A/B testing to determine which ad copy and creatives works best with each target audience.

Management, Testing & Optimisation

Bid Management

Spending is controlled using a combination of bids and budget. Your account manager will target most money where the performance is best in terms of CPA, ROAS or buldiing brand awareness. Your account manager will achieve the best value for money for you by using bid management techniques.

Remarketing

Your primary remarketing objective could be an ideal cost per acquisition, return on ad spend or volume of qualified traffic. So, we bid to achieve this in order to maximise the effectiveness of your remarketing budget. First of all, we will agree this primary remarketing objective with you.

Ad Testing

Having discovered winning ads by analysing split test data, we then experiment with new variations of creative and copy. Further ad optimisation is our goal. Most of all, we aim to get the best mix of click through rate, conversion rate, conversion rate per impression or other suitable metric. Our experts measure success against your marketing goals.

Google Ads Mangement Plans

Google Ads Silver

£249
Month
  • Google Ads Search Network Campaigns
  • Google Shopping
  • Display Network Remarketing for Display
  • Display Network In Market / Behaviour Audiences

Google Ads Gold

£349
Month
  • Google Ads Search Network Campaigns
  • Google Shopping
  • Display Network Remarketing for Display
  • Display Network In Market / Behaviour Audiences
  • Remarketing on Search (RLSA)
  • Dynamic Search Ads (DSA)
  • Display Network Managed & Contextual Placements

Google Ads Gold

£749
Month
  • Google Ads Search Network Campaigns
  • Google Shopping
  • Remarketing on Search (RLSA)
  • Dynamic Search Ads (DSA)
  • Display Network Remarketing for Display
  • Display Network In Market / Behaviour Audiences
  • Display Network Managed & Contextual Placements
  • Display Network Similar Audiences & Topics
  • Display Network Gmail Ads / Affinity Audiences
  • YouTube & Video Ads

How can we help you?

In the pircing table above, we offer standard Google Ads management packages which include advertising on the Google Display Network. However, these plans may not be a perfect fit your requirements. Our GDN management pricing can also be based on your targeted aims, your competition and the amount of work that would be required to meet your specific requirements.

Contact us today if you’d like to know more about what our GDN management services can do to boost your business.

You will talk to people who do the actual work, not commission-based salespeople.